August 29, 2014

National Park Service Celebrates 98th Birthday

by Donald Leadbetter from The National Park Service

On Monday August 25, 2014, the National Park Service (NPS) celebrated its 98th birthday and, along with the National Park Foundation, began the countdown to its centennial anniversary in 2016. Founders Day 2014 was commemorated with fee-free admission to all national parks, a variety of exciting events across the country, the unveiling of a new centennial logo, and the launch of a centennial logo retail licensing program.

The new logo was the highlight of a fun and creative social media campaign that had hundreds of parks posting both scenic and appropriately funny photos featuring the logo displayed in front of beautiful scenery or historic sites and often presented by park staff or volunteers. Parks posted photos to Facebook and Twitter using the designated hashtag “#nationalparks”. The posts were shared widely and liked by thousands of people.

The new centennial logo will be an important tool for unifying the many programs, activities, events, and initiatives relating to the centennial under a common identity. The logo will be available for partners to use for communications and public relations, to identify promotional activities, and to highlight joint events and programs planned in collaboration with parks. Toolkits providing access to the centennial logo and Find Your Park campaign materials as well as use guidelines for parks, programs, and partners are being developed and will be available in late October. These tools will enable NPS partners to fully participate in the launch of the Find Your Park campaign in early spring 2015.

The centennial logo will also be available for partners to license for retail products such as clothing, souvenirs, outdoor gear, educational items, and more. The Centennial Logo Retail Licensing Program, launched in collaboration with the National Park Foundation, is an exciting way for park partner retailers to voluntarily participate in the centennial campaign and help park visitors to show their support for the centennial and the NPS. Partners interested in learning more about the logo licensing program can visit the NPF Centennial Licensing webpage.

For updates about the National Park Service centennial, visit the NPS Centennial webpage.

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