March 28, 2014

National Park Service Centennial Campaign

by Nana Efua Embil from National Park Service ' . get_the_title() . '' ); ?>

Junior Ranger Day at Everglades National Park. NPS photo.

This week, the National Park Service announced the theme, “Find Your Park,” for the broad public engagement campaign to reintroduce the national parks and programs to a new generation of Americans, inviting them to visit and get involved.  Plans for the campaign are underway in collaboration with the National Park Foundation, the official nonprofit partner of the National Park Service.

In commemoration of the centennial, we will team up with partners to produce programs, events, and activities that will drive broad awareness, deepen engagement, and increase support for the work of the Service and its partners. In addition to making all 401 national parks go-to destinations, the campaign will highlight the significant work the National Park Service and our partners do with communities across the country and the value it brings to Americans every day.

Marking the first phase of the campaign, the National Park Service and the National Park Foundation unveiled two new additions to the National Park Service brand family.  For more information on the announcement and brand family, please visit the new NPS Centennial webpage.

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